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United Business Media (UBMi)–Adrenalin Sports Live
Project Brief:
To build and facilitate live SMS voting for the 2010 Barbican Turbo Top 100 Cars event
Marketing Mediums used:
Exhibition monitors / screens
Interactivity used:
SMS Shortcode
How it worked:
A dedicated premium rate SMS Shortcode was setup with 100 specific keywords, a keyword for each of the 100 cars entering the competition at the Adrenalin Sports Live event in Abu Dhabi.
Visitors at the show would then be able to SMS the number of the car to the SMS Shortcode. Each vote would be registered and be linked directly to the Exhibition monitors in a graph format showing the top 10 cars.
The voting was enabled in real-time and the graph on screen would update as votes came in.
All messages that were sent in were then sent back a confirmation message along with a promotional message from one of the sponsors.
In just 3 days, the system registered over 10,000 votes.
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