To create a new database of potential UK holidaymakers and educate the target audience about Britain and the different tourist attractions.
Marketing Mediums used:
Interactive Email Marketing
Social Media: Facebook and Twitter
How it worked:
To achieve the brief digitALL worked alongside Visit Britain to build a viral competition that would utilize platforms such as Social Media and email marketing.
A Social Media adapted flash game was created and implemented into a Facebook Fan Page, the game was also available online for those users who were not profile holders on Facebook.
The objective of the game was to educate users about the location of specific tourist destinations in Britain by dragging and dropping the selected attractions in the game. Once the person had completed the game, their time would then be placed on a leader board and be prompted to invite their friends to challenge them and beat their score through social network sites such as Facebook and Twitter.
All entrants would enter their details as part of the competition.
To help drive entrants an interactive HTML email was created that allowed recipients to enter their details in the email directly. These details would then automatically be stored in the game once they started.