digitALL provides a multitude of interactive options throughout all types of marketing. A consultancy that strives to be ahead of the competition, providing unique and innovative engagement strategies.
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Emaar Hospitality-At.mosphere Restaurant & Bar, Burj Khalifa
Project Brief:
To create an engaging Facebook application for the launch of the highest restaurant in the world
Marketing Mediums used:
Online, Facebook, Facebook Applications, Database Building Tools
Interactivity used:
Social Media
How it worked:
A integrated Facebook application was built to create a viral buzz around the opening of the restaurant.
The Facebook application was built incorporating an interactive competition that allowed users to select a ‘Golden Ticket’ from a selection of 122 (the height in number of floors) to win a complimentary dinner at the restaurant, and therefor be amongst the first people ever to dine at the world’s highest restaurant.
To enter the competition the user would first have to ‘like’ the Facebook fan page.
The Facebook application then collected data of the entrants using the Facebook Graph API and this data was then available in real-time for the client.
Users were then provided the chance to pick a second ticket by simply sharing the competition on their Facebook wall.
Within the first four weeks, the Facebook fan page had generated 8,000 fans, 4,000 registered users (fully opt-in email data) and was shared by 65% of users.
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